Tuesday, July 20, 2010
Importance of Mediums
I very much agree with Marshall LcLuhan’s idea that the “the medium is the message.” We see this sort of thing all the time where I work. People are turned off, or begin to ignore the message if the way it is communicated isn’t well received. In this the medium is crucial to the success of the message. I think that the new generation learns is very much that of the mosaic logic. I heard an article recently about the constant perceived need for students in high school and college to be connected. The article went on to explain the student’s inability to be alone. Without TV, smart phones, Facebook, or the internet they won’t know how to communicate with people. In this way be see their need, potential as a result of growing up on TV, their need for information quicker and quicker. I fond myself stuck partially in that world, but even more afraid of being past up by it.
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Hey there Journey! I hope you are doing well in week 7 of class. I can't believe this summer session has gone by so fast. It will be over before we know it. I definitely agree with you that the medium is as important as the message. I think that certain messages are better off being sent out on specific mediums. One good example that I can think of is toy advertisements. Toy companies are going to be way better off if they advertise their toy commercials on TV rather than radio. The reason for this is more kids watch TV than listen to the radio. Kids also need to see the product that is being sold. If they are only hearing about it the advertisement isn't going to have the same affect.
ReplyDeleteI couldn’t agree with you more that our generation is more accustomed to mosaic logic. Just think about television commercials, they’re little snippets of advertisements that are no more than one minute long! In a commercial break, there can be three of them, which may sound insane, but it’s clear that short bits of advertising are very effective at selling us products we don’t need. Facebook status updates, little tweets on Twitter, text messages, weather phone applications, etc.--they’re all “changing bits of information that we must cognitively reassemble.” However, most of this information is pretty useless and trivial: “I’m watching Inception with my besties!” or “Ugh, saw the ex at the grocery store,” bits of information that if we didn’t “cognitively reassemble” we might be better off!
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